Madam MeowMeow is often found boasting about BowWow's fur coat in her home located in Mabe Village. In addition to BowWow, she owns two other smaller Chain Chomps. ChowChow lives in the house with her, while CiaoCiao lives in the small hut attached to the side of her house.
When Link returns with the Full Moon Cello from Tail Cave, her beloved BowWow is "dognapped" by Moblins, Link must go to the Moblin Cave and get him back from the King Moblin. Upon returning to her with BowWow, Madam MeowMeow will ask Link to take him for a walk. After Link completes Bottle Grotto, he can bring back BowWow to Madam MeowMeow who will reward him with a kiss that fully refills his Heart Meter.
- This character's name is also stylized as Madame MeowMeow in The Legend of Zelda: Link's Awakening — Nintendo Player's Guide by Nintendo of America Inc.. However, as Encyclopedia supersedes the guide, this term is not considered Canon.
- Encyclopedia (Dark Horse Books), pg. 233
- The Legend of Zelda: Link's Awakening — Nintendo Player's Guide by Nintendo of America Inc. , pg. 21
- "Ho ho ho! My BowWow is so proud of his fine fur coat!" — Madam MeowMeow (Link's Awakening DX)
- "Make-up! Jewels! Dresses! I want it all! Sigh... And some new accessories would be nice..." — YipYip (Link's Awakening DX)
- "AIEEEEEEEE! It's terrrrible! My BowWow was dognapped by... Mo-mo-MOBLINS!! OHHH! AHHHH! Please! Somebody help my poor BowWow!!" — Madam MeowMeow (Link's Awakening DX)
- "Ho ho ho! I really appreciate what you did for my poor, precious BowWow! You are such a nice boy! How can I ever repay you? I know... SMOOOOOOOCH! You got a reward from Madam MeowMeow... ... ... L-l-lucky!" — Madam MeowMeow (Link's Awakening DX — 387)
- "Oh thank you! I'm so happy you brought my baby back! Now, would you be a dear and take him for a walk? It would really help me out a lot! You will?! Thanks!" — Madam MeowMeow (Link's Awakening DX)