Luv lives in eastern Skyloft with her husband Bertie and their infant child. She runs the Potion Shop in the Skyloft Bazaar, where she works alongside her husband in infusing Potions and managing sales. She has a rough personality, and dislikes the manner in which Link refuses to buy a Potion. When Link first speaks to Luv, she will give him an empty Bottle for free as he cannot buy Potions without one. She also gives Link advice that he can use the Bottle to store other things besides Potions.
During the night, she can be seen sleeping in her home while her husband takes care of their child.
Luv's name, and that of her husband Bertie, is derived from lovebird, a small species of parrot.
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Concept art of Luv and Bertie from Hyrule Historia
- "She runs the Potion Shop with her husband, who infuses potions. She is in charge of sales." — Fi (Skyward Sword)
- "Potion Shop couple Luv and Bertie final versions" (Hyrule Historia (Dark Horse Books) pg. 28)
- "Oh dear... Do you have an Empty Bottle on you? I can't sell you a potion if you don't have an Empty Bottle to pour it into! For some reason, I like you, though, so I'll give you a spare Empty Bottle I've been keeping here in the stall! Oh, it's nothing. It's my little gift. You won't hear me say this often, but you can put other things besides potions in an Empty Bottle, so it's a useful thing to carry around!" — Luv (Skyward Sword)
- Hyrule Historia (Les Éditions Soleil) pg. 28 (SS)